You'll Learn:

How e-mail open - and click-through reports can help you know:

• Which of your products/services are hot, which are not, and how to test for best results
• Out of a field of everyone, who is interested in what topics - so you can focus your precious time, efforts and energy
• The calls to action/message that actually WORK
• Best times, days and ways to get the response you want

How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds

How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want

How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!