FOR IMMEDIATE RELEASE
 
 
APPLEBEE’S® COMES TO MIDLAND AS DUAL-BRANDED APPLEBEE’S® | IHOP® RESTAURANT OPENS OCTOBER 7
Two iconic restaurant brands come together under one roof at 301 East Interstate 20
MIDLAND, Texas ([RELEASE DATE]) - Midland diners will soon have a new reason to choose what's for breakfast, lunch or dinner. A new dual-branded Applebee's Neighborhood Grill + Bar® | IHOP® restaurant will open at 301 East Interstate 20, on Wednesday, October 7, at 8 a.m. bringing Applebee's to Midland and two iconic American restaurant brands together under one roof.
 
 
 
 
 
 
 
The dual-brand restaurant brings together familiar favorites from Applebee’s® and IHOP® in one integrated dining experience.
Owned and operated by Romulus Restaurant Group, an Applebee's® Neighborhood Grill + Bar and IHOP® franchisee, the restaurant gives guests the flexibility to enjoy IHOP’s world-famous pancakes and other breakfast favorites alongside Applebee’s popular lunch, dinner and bar classics - all within one integrated dining experience.
“We’re looking forward to bringing the Applebee’s | IHOP dual brands experience to Midland,” said Chris Sumners, President, Romulus Restaurant Group. “IHOP has proudly served the people of Midland since 2007, and we’re excited to bring guests even more choice throughout the day - from pancakes in the morning to wings, burgers and cocktails later on - while bringing the familiarity of both brands together in one shared space.” 
In celebration of the October 7 opening, the first 100 guests in line when the restaurant opens at 8 a.m. will receive a VIP certificate redeemable for one free entrée on a return visit.* The community celebration continues October 12 with a ribbon-cutting event hosted by Romulus Restaurant Group with support from the Midland Chamber of Commerce. 
The unique menu features fan favorites from both brands that guests can mix and match anytime, day or night. Plus, the dual-branded Applebee’s | IHOP restaurant offers exclusive menu items like the Loaded Buffalo Chicken Omelette and Ultimate Breakfast Burger, along with specialty cocktails such as a mimosa, bloody mary, espresso martini or Irish coffee.* 
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When guests walk through the doors of this dual-branded restaurant, they will find two distinct dining areas to enjoy—the warm, familiar atmosphere of Applebee’s and the bright, cheerful ambiance of IHOP. The restaurant’s design will pay homage to both brands’ iconic images while shared common areas to create an integrated experience. 
The new restaurant is located at 301 East Interstate 20 and will be open for breakfast, lunch, and dinner daily, 24 hours, seven days a week. For more information, call (432) 686-0537 or visit Applebees.com or IHOP.com.
* The “first 100 guests” on opening day qualify to receive (1) FREE entrée.  Applies only to guests who are physically in line on opening day at the time that the restaurant opens. Rules and restrictions apply.
** Must be 21 or older to purchase or consume alcohol.
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ABOUT APPLEBEE’S®

As one of the world’s largest casual dining brands, Applebee’s Neighborhood Grill + Bar serves as America’s kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee’s makes it easy for family and friends to connect with one another, whether it’s in a dining room or in the comfort of a living room, Eatin’ Good in the Neighborhood™ is a familiar and affordable escape from the everyday. Applebee's restaurants are owned and operated by entrepreneurs dedicated to more than serving great food but also building up the communities that we call home. From raising money for local charities to hosting community fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®. Applebee’s and its franchise operations together consisted of 1,439 Applebee’s restaurants in the United States, two U.S. territories and 17 countries outside the United States as of June 28, 2026. This number does not include 118 company-owned Applebee’s restaurants.  Applebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies.

ABOUT IHOP®

For more than 65 years, IHOP has been a leader, innovator and expert in all things breakfast, lunch and dinner. The chain offers over 65 different signature, fresh, made-to-order breakfast options and a wide selection of popular lunch and dinner items including Ultimate Steakburgers, Hand-Crafted Sandwiches, Platters and more. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of June 28, 2026, there are 1,732 IHOP restaurants around the world, including restaurants in all 50 states, two U.S. territories and 13 countries outside the United States. IHOP restaurants are franchised by affiliates of Pasadena, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).

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